And on this issue the congressmen are hearing from their local TV-station owners as well as from the N.A.B. Apart from the argument that regulatory action on cigarette advertising on the air would strengthen the agencies hand and thereby sap the power of Congress, the broadcasters maintained in their lobbying exercises that the broadcasting industry itself was perfectly capable of regulating its advertising of legal products such as cigarettes, and, in fact, was already monitoring and regulating the cigarette advertising that was offered it, through cigarette-advertising guidelines devised by the Television Code Authority, the administrative arm of the N.A.B.s Television Code Review Board
Includes filters to reduce first-year costs
The committee in its report titled Smoking and Health, clearly indicted cigarette smoking as a cause of lung cancer and bronchitis and that it probably contributed to cardiovascular disease as well. The report led to a ban on cigarette advertising on television in 1965 and six years later, in 1971, the first warning labels on cigarette packs appeared, with WARNING by H.M
It also helps with branding
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